Hello, I'm
Christine Umayam
Chief Impact Officer
Seattle-area
Sagittarius
"When we strive to become better than we are, everything around us becomes better, too." -Paulo Coelho, author of 'The Alchemist'
A Little Bit About Me
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My passport tells my story across 50+ countries - from riding camels in the Sahara to scaling the Dolomites and wandering through Angkor Wat. Each journey has shaped how I see our beautiful world.
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Sacred paths have shaped my journey - from walking the Camino de Santiago four times across Spain to honoring my grandfather by tracing his steps along the Bataan Death March, leaving yellow flowers at each marker. Some paths help us find ourselves, while others ensure we never forget those who walked before us.
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A trip to the Philippines in 2007 changed everything. Seeing children in extreme poverty moved me to start a non-profit, showing me that when we act with purpose, we can create real change.
My Furry Coworkers
Woof, I'm
Maddy
I'm a spunky little maltipoo with a big personality! I may be small and fluffy, but I run this household with a wagging tail and lots of charm. Nothing makes my day better than sneaking extra treats, taking long strolls and smelling everything at the dog park, and spending quality time playing with my humans. What can I say? I know how to live my best life!
Howdy, I'm
Nikki
I'm an English springer spaniel who lives for adventures! You think Maddy loves treats? Well, let me tell you about my treat obsession! But my absolute happy place? That's in the water - I could swim all day long! My family takes me to dog parks all over the country, which is perfect because I'm on a mission to chase balls. It's kind of my thing, you know?
Career Highlights
Content Marketing
2018-2022
TV Journalist & Video Production
2007-2017
1997-2005
Strategic Communications
Jan 2011 - Dec 2016
I've had the privilege of building incredible teams across the tech world, where data and creativity dance together to tell meaningful stories. What I've learned along the way - whether leading startups or working with agencies - is that the best content comes from truly understanding the hearts and minds of the people we're connecting with. It's not just about metrics; it's about creating stories that matter.
For two decades, I've lived and breathed storytelling through television journalism and video production. One of my favorite chapters was leading a powerhouse team of 14 creatives who brought 16 original shows to life each week. When you give passionate storytellers the space to create magic, amazing things happen.
My time in television journalism gave me a gift - the ability to uncover stories that truly matter. This love for authentic storytelling now helps companies share their voices with the world, landing features on the Today Show, in the Washington Post, Forbes, and CNN. But here's what really lights me up: knowing each story we share sparks conversations that bring people together.