$10 Billion Lost in Fraud
Awareness Campaign
We teamed up with the Department of Financial Institutions to protect Washington neighbors from financial scams. Our media message reached the community with 36 million impressions and 110,000 landing page views across multiple channels—all in just 200 days.
CHALLENGE
THE
The Washington State Department of Financial Institutions faced a critical challenge: how to educate and protect Washington residents about financial fraud in a state with diverse cultural, linguistic, and demographic populations. With $10 billion lost nationwide to fraud in 2023, the stakes were incredibly high, requiring a campaign that could reach and resonate with every community.
We developed a groundbreaking multi-channel campaign that bridged cultural and demographic divides. Our strategy combined traditional media's broad reach with digital innovation's targeting capabilities, ensuring no community was left vulnerable to financial fraud. The campaign architecture included:
OUR
APPROACH
Traditional Media Integration
Digital Innovation
Cultural Accessibility
Strategic outdoor advertising generating 17+ million impressions
Radio networks delivering 4.8+ million impressions
Movie theater presence across 241 screens in 19 theaters
Print publications reaching 50,000+ monthly readers
Local news networks achieving 7+ million impressions
Social media and Google campaigns generating 5.2+ million impressions
Connected TV/OTT with exceptional 96-97% completion rates
Landing page engaging 52,246 active users
Multi-language content delivery through trusted community media:Spanish (El Siete Dias, Bustos Media Radio)
Japanese (North American Post)
Chinese (Seattle Chinese Times, International Examiner)
Vietnamese (Nguoi Viet Tay Bac)
RESULTS
THE
The campaign achieved unprecedented success:
Generated over 36 million total impressions across all channels
Secured 87,880 landing page views with 52,246 active users
Achieved comprehensive geographic coverage across Western Washington, Eastern Washington, and rural communities
Delivered specialized content for seniors, working adults, and young adults
Maintained 96-97% completion rates on Connected TV/OTT content
STATS SHOW
WE DELIVER IMPACT
%
Increased Web Traffic
52%
Increase in Visitors
60%
Increase in Engagement
93%
OUR
STORY
The fight against financial fraud in Washington State required more than just awareness. It demanded a campaign that could reach every resident with actionable, accessible information. The key insight came from analyzing how different communities consume information and make financial decisions.
We strategically layered our media approach to meet residents where they were. High-traffic outdoor corridors built broad awareness, while targeted cultural publications established trust in specific communities. The campaign's presence across 241 movie theater screens created memorable impressions that sparked conversations, and partnerships with respected local media outlets ensured the message penetrated deeply into every community.
What truly set this campaign apart was its commitment to accessibility and cultural relevance. Multiple language options and partnerships with trusted community channels helped deliver critical fraud prevention information in ways that resonated with each audience. The approach transformed complex financial fraud concepts into clear, actionable steps that any resident could understand and implement.
This campaign represents one of the most comprehensive statewide efforts to combat financial fraud through public education and awareness. Its success in reaching diverse communities while maintaining message consistency across platforms sets a new standard for public sector communications.
