Mogul Media Consulting Wins Delaware State Contract
- Christine Umayam
- Apr 2
- 4 min read
There's something uniquely rewarding about seeing your team's hard work recognized. Today, I'm thrilled to share that Mogul Media Consulting has been awarded a Delaware State Contract for Marketing, Public Relations, Advertising and Media Buying services.
This milestone represents not just business growth, but a testament to the relationships we've built and the trust we've earned over years of dedicated service.
A Journey of Trust From West to East
When we first secured our statewide contract with Washington in 2024, I remember the mix of excitement and responsibility that washed over our team. Working alongside state agencies means becoming part of something bigger than ourselves – supporting public initiatives that impact real communities and real lives.
In less than a year, we've had the privilege of partnering with three Washington state agencies, each with their own unique mission and challenges. The Department of Financial Institutions trusted us to create a fraud awareness campaign. The Department of Commerce collaborated with us on their Community Reinvestment Project. And Yakima Valley College invited us into their world to help attract students from rural, Hispanic communities.
Each partnership taught us something valuable about effective communication in the public sector. We learned that behind every media buy, content piece, or paid campaign, there are people – public servants committed to making their state better and citizens whose lives can be improved through clear, accessible information.
What We've Accomplished Along the Way
As a minority-woman owned small business, we bring a unique perspective to public sector work. It requires patience, meticulous attention to detail, and an unwavering commitment to transparency. Through our Washington state partnerships, we've delivered impressive results:
Department of Financial Institutions: Fraud Awareness Campaign
We designed and implemented a statewide public awareness campaign focused on financial fraud prevention that achieved exceptional reach and engagement across diverse communities:
56.7% lift in website traffic
95% increase in social media engagement
36.2 million total impressions
110,895 landing page views
96% video completion rates on digital content
Delivered content in 5+ languages
Department of Commerce: Community Reinvestment Project
We delivered communications and strategic community engagement services for Washington State's Community Reinvestment Project (CRP), an initiative uplifting communities disproportionately impacted by drugs:
Increased program visibility and community participation
Created compelling content that resonated with target communities
Delivered 100% of project deliverables on time and within budget
Yakima Valley College: Student Recruitment
We provided marketing and paid media outreach services supporting student recruitment, developing and implementing a strategic communications plan targeting prospective students in rural, Hispanic communities, with emphasis on cultural competency:
865,000+ digital impressions
13,600+ link clicks with highly efficient average CPC
Delivered specialized Spanish-language content that spoke directly to the community
One campaign particularly stands out in my memory. Working with the Department of Financial Institutions on their fraud awareness initiative, we faced the challenge of reaching diverse populations who were most vulnerable to financial fraud. Our team brainstormed until we landed on a solution that ultimately became a multilingual strategy. We created content in over five languages to connect with the communities most affected by financial fraud, meeting people where they were with information that could protect their financial wellbeing. These are the moments that remind us why we do this work. It's not just about metrics and impressions – it's about connecting government services with the people who need them most.
New Partnerships, Same Commitment With Delaware State Contract
As we expand our footprint with this Delaware state contract, we bring with us not just our marketing expertise, but the valuable insights gained from our work with Washington state. While separated by nearly 3,000 miles, both states share a commitment to serving their citizens through transparent, effective communication.
Delaware faces its own unique communication challenges and opportunities. With just under a million residents spread across three counties, it's a state where personalized, community-focused messaging can make a significant impact. From the beaches of Sussex County to the urban centers of New Castle, we're excited to help state agencies reach their diverse communities.
Ready to Serve Delaware Agencies
We bring unique perspectives and approaches to every project we tackle. To our new partners in Delaware state government: we're here, we're listening, and we're ready to help you further your message and vision. Whether you're looking to:
Launch a public awareness campaign
Revitalize your agency's brand
Reach underserved communities
Maximize your media budget
Create compelling content that resonates with your citizens
We bring proven experience working with state agencies and a fresh perspective to your communication challenges. Our team understands the unique requirements of government contracts, transparency in reporting, and the importance of demonstrating clear return on investment for taxpayer dollars.
Building on a Foundation of Trust
Our selection for this contract didn't happen overnight. It represents years of building our reputation as a reliable, creative, and effective partner for government agencies. Our work with Washington state has prepared us for this opportunity, equipping us with insights and experience that will benefit our Delaware partners from day one.
What excites me most about this new chapter is the opportunity to learn from another state's unique approach to citizen communication. Every partnership makes us better at what we do, expanding our perspective and refining our strategies.
Looking Forward
As we embark on this new journey with Delaware, we remain deeply committed to our Washington state partners. The trust they've placed in us continues to be the foundation of our work, and the lessons we've learned will enrich our approach as we expand eastward.
To our team who made this possible through countless hours of dedication, to our Washington state partners who trusted us with their important messages, and to our new friends in Delaware – thank you. We're humbled by this opportunity and excited about the meaningful work ahead.
If you're part of a Delaware state agency looking to enhance your communication efforts, we'd love to start a conversation about how we can support your mission. Our team brings not just marketing expertise, but a genuine passion for public service communication.
After all, effective government communication isn't just about spreading information – it's about building bridges between public institutions and the people they serve. It's work that matters, and we're honored to be part of it on both coasts now.
Mogul Media Consulting provides Marketing, Public Relations, Advertising and Media Buying services to state agencies in Washington and Delaware through our state contracts. Our Delaware State Contract allows us to support all Delaware state agencies with their communication needs. Learn more about our services here.